Coca-Cola launches face-matching Facebook app

Coke Zero Face Profiler

Coca-Cola on Thursday launched a facial-matching Facebook application called the Coke Zero Facial Profiler.

As long as users have at least three photos of themselves in their Facebook profile, the application searches across other pictures from Facebook users that have used the app to find someone whose face matches theirs most accurately. Those that don’t have three images can either upload a picture into the app from their desktop or capture a picture from their Webcam.